I think there is definitely a greater being up there.
Someone who can see exactly where you're meant to be, what you're meant to do, and what you're meant to become.
I believe everything happens for a reason, and that is why this opportunity finally landed in front of me.
I'm blessed to be given this opportunity, this is definitely a sign that I'm meant to be in this business.
Someone who can see exactly where you're meant to be, what you're meant to do, and what you're meant to become.
I believe everything happens for a reason, and that is why this opportunity finally landed in front of me.
I'm blessed to be given this opportunity, this is definitely a sign that I'm meant to be in this business.
The Berman Group
After the struggle of finding a place for me in this country, I finally landed a job.
Not only do I feel very, very grateful to finally launch my career, I'm most thrilled that I can stay in the industry of my dreams!
The Berman Group is a full-service marketing agency based in Manhattan - we do everything from Traditional Advertising, Branding, PR, Event Planning....anything our clients need. We have over 100 clients from NYC ranging from Real Estate, Construction, Associations, Law Firms, Financial Institutions, and Magazines.
Only after coming in did I learn about the versatility of marketing for these kind of organizations. First of all, there is little competition. All marketing firms are crowding around consumer goods and little are looking into these wealthy sacs. Second, these corporations are still rather unfamiliar with the power that marketing can bring to them. We basically shape their expectations and any sort of achievement or creativity is magnified. Third, the marketing work we do for these corporations are relatively simpler than the work expected for consumer goods companies.
On a personal note, I love the people there -- genuine, friendly, and hardworking. The average age is mid-20s and the energy in the office is high. Most of the folks there are new hires who recently graduated from college.
I was very fortunate to have been assigned an office with our Account Planning Manager, Sheila. She is very helpful and good at what she does.
So..
This is it!!
The first milestone of my marketing career. One step closer to making a difference in this world through the power of marketing. I want people to see that marketing must go hand-in-hand with competence in order for a company to thrive. I want all my clients to utilize this tool in the most effective manner and I want The Berman Group to be the one to show them how to.
---
- nAnz
Not only do I feel very, very grateful to finally launch my career, I'm most thrilled that I can stay in the industry of my dreams!
The Berman Group is a full-service marketing agency based in Manhattan - we do everything from Traditional Advertising, Branding, PR, Event Planning....anything our clients need. We have over 100 clients from NYC ranging from Real Estate, Construction, Associations, Law Firms, Financial Institutions, and Magazines.
Only after coming in did I learn about the versatility of marketing for these kind of organizations. First of all, there is little competition. All marketing firms are crowding around consumer goods and little are looking into these wealthy sacs. Second, these corporations are still rather unfamiliar with the power that marketing can bring to them. We basically shape their expectations and any sort of achievement or creativity is magnified. Third, the marketing work we do for these corporations are relatively simpler than the work expected for consumer goods companies.
On a personal note, I love the people there -- genuine, friendly, and hardworking. The average age is mid-20s and the energy in the office is high. Most of the folks there are new hires who recently graduated from college.
I was very fortunate to have been assigned an office with our Account Planning Manager, Sheila. She is very helpful and good at what she does.
So..
This is it!!
The first milestone of my marketing career. One step closer to making a difference in this world through the power of marketing. I want people to see that marketing must go hand-in-hand with competence in order for a company to thrive. I want all my clients to utilize this tool in the most effective manner and I want The Berman Group to be the one to show them how to.
---
- nAnz
Interviews
When in doubt, don't give up.
I have been up, i have been down. I know the best comes when it's least expected and that when you go down you can only go back up. It's tiring being an international student competing against Americans in this economy. All I have are my passion, my never-ending hope, and my firm belief that somebody out there will see the potential in me. Here is a list of the companies I have thus far interviewed with for full-time:
Ogilvy
JWT
BBDO
Grey
McGarry Bowen
Firstborn
The Berman Group
Deloitte marketing
Pao Principle
From all of them, I learned a little bit more about myself, advertising/marketing, and how to interview. I've gotten asked questions from "what do your parents do" to doing case studies on the spot. At the end of this struggle, I learned that some things in this world are beyond my control and that being hardworking and passionate may not be enough. Practicality kills the heart, but no world, I will not give up. I have been very fortunate and I know this is just a test to see how far I can go.
Friends, when you are in doubt, don't give yourself up. :)
- nAnz
I have been up, i have been down. I know the best comes when it's least expected and that when you go down you can only go back up. It's tiring being an international student competing against Americans in this economy. All I have are my passion, my never-ending hope, and my firm belief that somebody out there will see the potential in me. Here is a list of the companies I have thus far interviewed with for full-time:
Ogilvy
JWT
BBDO
Grey
McGarry Bowen
Firstborn
The Berman Group
Deloitte marketing
Pao Principle
From all of them, I learned a little bit more about myself, advertising/marketing, and how to interview. I've gotten asked questions from "what do your parents do" to doing case studies on the spot. At the end of this struggle, I learned that some things in this world are beyond my control and that being hardworking and passionate may not be enough. Practicality kills the heart, but no world, I will not give up. I have been very fortunate and I know this is just a test to see how far I can go.
Friends, when you are in doubt, don't give yourself up. :)
- nAnz
Food you'll never get sick of.
Nowadays, all restaurants are so consistent.................ly boring.
Everything on the menu will always be the same, all the options are the same this week and next. Wouldn't it be sweet to go to a restaurant/deli with a limited number of options, that's constantly changing, but at the same time keeping with a recurring theme?
I love food that make me happy. Eg. Jamba Juice, Pinkberry, Mac&Cheese. However, usually 2 of these in a row is enough for me to say 'no.' I get sick of food easily and there is not any restaurant/deli I have gone to that I can say I will never get sick of.
Predictability is just unsatisfying. for me and my taste buds.
In the ideal restaurant, everything will have a limited supply. 100 cupcakes. 100 servings of icecream. etc.
The recurring theme is... healthy (virtue, not vice) and deliciously light (you won't get sick of it after 10 bites). Everyone who purchases from this restaurant/deli will not come across food that deviates from those 2 promises.
I learned in class that people like diversity LESS than they think they do... so they tend to stick to the same things. No worries for those people. At this restaurant/deli, you can still stick to the same things --- eating food that's healthy + deliciously light. :)
Still keeping an eye out for that perfect restaurant/deli!!
Everything on the menu will always be the same, all the options are the same this week and next. Wouldn't it be sweet to go to a restaurant/deli with a limited number of options, that's constantly changing, but at the same time keeping with a recurring theme?
I love food that make me happy. Eg. Jamba Juice, Pinkberry, Mac&Cheese. However, usually 2 of these in a row is enough for me to say 'no.' I get sick of food easily and there is not any restaurant/deli I have gone to that I can say I will never get sick of.
Predictability is just unsatisfying. for me and my taste buds.
In the ideal restaurant, everything will have a limited supply. 100 cupcakes. 100 servings of icecream. etc.
The recurring theme is... healthy (virtue, not vice) and deliciously light (you won't get sick of it after 10 bites). Everyone who purchases from this restaurant/deli will not come across food that deviates from those 2 promises.
I learned in class that people like diversity LESS than they think they do... so they tend to stick to the same things. No worries for those people. At this restaurant/deli, you can still stick to the same things --- eating food that's healthy + deliciously light. :)
Still keeping an eye out for that perfect restaurant/deli!!
"WeVo" -- nAnz* IMM final project
Today, I just finished 3 presentations in my classes back-to-back. Disregarding how painful it was for me last week to prep for these presentations, I am very very proud of some products and marketing campaigns we came up for our final project -- notably, for International Marketing Management.
We are hoping the students will create buzz around what's coming and that they will gather to find out on the day of.
On the day of the launch, we will drive in special WeVo trucks with huge LCD screens on the side. The TV screens will be playing either a popular TV show, a movie premier, or even the World Cup. This will attract attention and as students gather around in each campus around each truck, we will turn on the WeVo box. Immediately, the students will be able to see other students in other campuses watching the same show/movie/game, they will then see WeVo at work and we will hand out flyers that explain our product. Example:
Stage 2:
After the launch of our product, we will sustain a long-term marketing campaign consisting of 5 touch-points: social media, on-campus marketing, referral program, in-store experience, and set-up buzz.
Social Media: nothing new here. goal is to continue generating buzz and getting our name out there in the college community. Facebook fan pages, twitter, youtube, foursquare, etc.
On-campus Marketing: we will continue handing out flyers. However, our main highlight is to advertise using students' bikes' wheels. We will subsidize each student who is willing to put our brand on their wheels a month's free subscription for our service. Example:
Referral Program: Since our product essentially feeds off of network effects (more people = even more people), we want to encourage our subscribers to refer our service to their friends. For each friend that you refer that successfully signs up with us, you will receive a month's free subscription. There is no limit to how many friends, however they must sign up with us for the credit to enter your account.
In-Store Experience: We will partner with Currys, one of UK's largest electronic retailers. We will not only use them as retailers, but also as another touch-point to reach more customers. We will set up WeVo Zones in each Currys, where a TV with a WeVo box will be set up. There will be multiple WeVo Zones in different parts of the store, so when shoppers pass by to watch the TV, they can see other shoppers in another part of the shop and interact with them. We are essentially showing them how our product works in hopes of increasing their desire to purchase it.
Set-Up Buzz: Our marketing does not stop there. We are taking it to a final stretch by marketing ourselves through buzz marketing each time we do a set-up. How are we going to do this? Well, our setup team of young, attractive ladies called "WeVo Girls" will be personally helping you set up your cool WeVo box every time. These girls will make a big deal out of each set-up. Since our target market consists of college students who live in dormitories, the buzz around these attractive young ladies will then create interest in surrounding students.
----
Pricing:
We priced our WeVo strategically. Each box+webcam will be 129.99 pounds. Subscription will consist of 3 options:
By month: 12 Pounds/month
1-3 Years: 10 Pounds/month
3+ Years: 8 Pounds/month
We want to encourage these college students to continue using our product even post-graduation. Also, since young people are not too good with paying bills, we want to lock them in to a longer-term contract so they pay the full sum at the beginning.
---
Place:
WeVo could be purchased in 2 places: www.wevo.co.uk (fake) or in Currys.
----
That concludes our simulation proposal. If you are a marketing professional and would like to voice your opinion, please feel free to direct all emails to nanananz[at]gmail[dot]com. I am always craving for more knowledge in this field!
That's all for now, gotta go back to studying for my finals x___x...
-nAnz*
Props to my group members Dione Song, Colin Quek, Lisa Guo, and Rachel Wang.
Our task was to take an existing product, modify it, and introduce a marketing strategy to enter an international market. Our product was a deviation from TiVo --- WeVo. Interactive TV. and we entered the UK. 
It has all the features of an existing DVR, but incorporates interactive TV, which is a new technology that allows users to simultaneously watch the same shows from their separate TVs and interact with each other while doing so.
We target 18-24 year olds who are tech-savvy and enjoy socializing. Our marketing strategy is a two-stage campaign that focuses on 2 things: CHEAP. EFFECTIVE.
----> Buuuuzzzz marketing.
Stage 1: We selected 3 largest college campuses in London, LSE, UCL, and Martin. On the day prior to our product launch, we will put up billboards in each campus that creates a sense of mystery. It will say something like:
It has all the features of an existing DVR, but incorporates interactive TV, which is a new technology that allows users to simultaneously watch the same shows from their separate TVs and interact with each other while doing so.
We target 18-24 year olds who are tech-savvy and enjoy socializing. Our marketing strategy is a two-stage campaign that focuses on 2 things: CHEAP. EFFECTIVE.
----> Buuuuzzzz marketing.
Stage 1: We selected 3 largest college campuses in London, LSE, UCL, and Martin. On the day prior to our product launch, we will put up billboards in each campus that creates a sense of mystery. It will say something like:
We are hoping the students will create buzz around what's coming and that they will gather to find out on the day of.
On the day of the launch, we will drive in special WeVo trucks with huge LCD screens on the side. The TV screens will be playing either a popular TV show, a movie premier, or even the World Cup. This will attract attention and as students gather around in each campus around each truck, we will turn on the WeVo box. Immediately, the students will be able to see other students in other campuses watching the same show/movie/game, they will then see WeVo at work and we will hand out flyers that explain our product. Example:
Stage 2:
After the launch of our product, we will sustain a long-term marketing campaign consisting of 5 touch-points: social media, on-campus marketing, referral program, in-store experience, and set-up buzz.
Social Media: nothing new here. goal is to continue generating buzz and getting our name out there in the college community. Facebook fan pages, twitter, youtube, foursquare, etc.
On-campus Marketing: we will continue handing out flyers. However, our main highlight is to advertise using students' bikes' wheels. We will subsidize each student who is willing to put our brand on their wheels a month's free subscription for our service. Example:
Referral Program: Since our product essentially feeds off of network effects (more people = even more people), we want to encourage our subscribers to refer our service to their friends. For each friend that you refer that successfully signs up with us, you will receive a month's free subscription. There is no limit to how many friends, however they must sign up with us for the credit to enter your account.
In-Store Experience: We will partner with Currys, one of UK's largest electronic retailers. We will not only use them as retailers, but also as another touch-point to reach more customers. We will set up WeVo Zones in each Currys, where a TV with a WeVo box will be set up. There will be multiple WeVo Zones in different parts of the store, so when shoppers pass by to watch the TV, they can see other shoppers in another part of the shop and interact with them. We are essentially showing them how our product works in hopes of increasing their desire to purchase it.
Set-Up Buzz: Our marketing does not stop there. We are taking it to a final stretch by marketing ourselves through buzz marketing each time we do a set-up. How are we going to do this? Well, our setup team of young, attractive ladies called "WeVo Girls" will be personally helping you set up your cool WeVo box every time. These girls will make a big deal out of each set-up. Since our target market consists of college students who live in dormitories, the buzz around these attractive young ladies will then create interest in surrounding students.
----
Pricing:
We priced our WeVo strategically. Each box+webcam will be 129.99 pounds. Subscription will consist of 3 options:
By month: 12 Pounds/month
1-3 Years: 10 Pounds/month
3+ Years: 8 Pounds/month
We want to encourage these college students to continue using our product even post-graduation. Also, since young people are not too good with paying bills, we want to lock them in to a longer-term contract so they pay the full sum at the beginning.
---
Place:
WeVo could be purchased in 2 places: www.wevo.co.uk (fake) or in Currys.
----
That concludes our simulation proposal. If you are a marketing professional and would like to voice your opinion, please feel free to direct all emails to nanananz[at]gmail[dot]com. I am always craving for more knowledge in this field!
That's all for now, gotta go back to studying for my finals x___x...
-nAnz*
Electronic Ambassador
Just thought of a random idea on the subway today...
an idea for an electronic company with a really sick new product and wants to do viral marketing.
select a few trendy-looking ambassadors, give them your electronic product, and ask them to use it on the subway all day.
it sounds trivial, but today I realized how effective it is to see someone else on the subway use a sick new gadget. c'mon, we all peek over at the person sitting next to us to see what they're watching on their gadget and what the gadget is. if it's cool, we'd definitely go "woah what's that!"
-nAnz*
an idea for an electronic company with a really sick new product and wants to do viral marketing.
select a few trendy-looking ambassadors, give them your electronic product, and ask them to use it on the subway all day.
it sounds trivial, but today I realized how effective it is to see someone else on the subway use a sick new gadget. c'mon, we all peek over at the person sitting next to us to see what they're watching on their gadget and what the gadget is. if it's cool, we'd definitely go "woah what's that!"
-nAnz*
Subscribe to:
Posts (Atom)
