Not only do I feel very, very grateful to finally launch my career, I'm most thrilled that I can stay in the industry of my dreams!
The Berman Group is a full-service marketing agency based in Manhattan - we do everything from Traditional Advertising, Branding, PR, Event Planning....anything our clients need. We have over 100 clients from NYC ranging from Real Estate, Construction, Associations, Law Firms, Financial Institutions, and Magazines.
Only after coming in did I learn about the versatility of marketing for these kind of organizations. First of all, there is little competition. All marketing firms are crowding around consumer goods and little are looking into these wealthy sacs. Second, these corporations are still rather unfamiliar with the power that marketing can bring to them. We basically shape their expectations and any sort of achievement or creativity is magnified. Third, the marketing work we do for these corporations are relatively simpler than the work expected for consumer goods companies.
On a personal note, I love the people there -- genuine, friendly, and hardworking. The average age is mid-20s and the energy in the office is high. Most of the folks there are new hires who recently graduated from college.
I was very fortunate to have been assigned an office with our Account Planning Manager, Sheila. She is very helpful and good at what she does.
So..
This is it!!
The first milestone of my marketing career. One step closer to making a difference in this world through the power of marketing. I want people to see that marketing must go hand-in-hand with competence in order for a company to thrive. I want all my clients to utilize this tool in the most effective manner and I want The Berman Group to be the one to show them how to.
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- nAnz
