Tie between Doritos "Home Rules" and Google "Parisian Love"
In terms of which made me more entertained, Doritos BY FARRRRR. It was simple, relatable, and most of all it demonstrated how important Doritos was (I mean, there were only two rules...keep your hands off his mama or his doritos.)
As for the Google one, the reason it ranked high in my list was due to the memory factor. When I had to think back to the Superbowl ads and pick out my favorite, Google's came to mind first. Also, it was the only ad that made my friends go "I wanna see that again!" Voluntary views are kind of...amazing. Second, it demonstrated how Google is incorporated into our everyday lives. It no longer is a simple search engine that we turn to for random inquiries, but rather a platform for all our needs throughout all the milestones in our lives. Embedding a search engine into our life/love story is pretty epic imo.
However, overall I was a little disappointed by the ads this year. There were far more "bad" ads than great ones, and even the great ads are quite controversial. The Green Audi ranked highest in favorites, but also highest in least favorites! At least that proves one important thing: not everyone likes the same thing you do.
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